For this project, I had the opportunity to design custom sports shirts for Voestalpine BÖHLER Edelstahl. Based on a few initial guidelines, I developed a design that brings the company’s two locations and their surrounding mountain landscapes together in one cohesive visual concept.

The mountain illustrations represent the two locations, Kapfenberg and Mürzzuschlag, while a winding path connects them, symbolizing the strong link between the two sites. By combining distinctive alpine scenery with a clean, bold graphic style, the design tells a story of connection, regional identity, and shared strength.

The result is a unique sports shirt that combines functionality with a meaningful visual narrative, bringing both locations together in one design.